About Page
It started as a different approach to a footwear company. We wanted to create footwear that combines
durability for the waterman, ocean lifestyle, and a brand that has strong values and roots with style, comfort,
and craftsmanship.
ʻOhana
We view our approach today as part of a path; a journey that
started with ancestors that have passed down stories,
values, and spirit. We believe that sustainability and positive
living is less about an ethos and more about the choices that
you make everyday. It’s about your actions, and inspiring the
actions of others.
Aloha
Our Aloha, our breath of life is about the action of giving
without any expectation of receiving. Years before
OluKai was profitable, we were giving back
because that is part of our core values.
Quality
We produce products we believe in. Products we can stand behind. We believe in quality of product and material, craftsmanship in construction and finding quality in life
by the choices we make everyday.
