OluKai A Big Part of Punta Sayulita Classic Giveback Program

As official Giveback sponsor of the 4th annual Punta Sayulita Classic, we celebrated the conclusion of a highly successful event this past weekend. With multiple giveback events throughout the weekend, we fulfilled our goal of inspiring event goers to giveback too. The event took place in the quaint village of Sayulita, Mexico, featuring 250 of the best surfers and stand-up-paddlers in the world participating in the SUP Surf and Longboard contests as well as SUP Elite, and Offshore Distance and Fun races where several father-daughter teams participated paddling together. Over 3,000 people attended throughout the weekend with beautiful sunny skies and consistent 3-5 foot swells creating fun, yet challenging waves for all. International reggae recording star Mishka performed to a lively beach crowd and the event culminated with a very special awards dinner for family and friends. Our company wide, hands-on participation included participating in the Punta Sayulita Classic’s Friday “Foundation Day” where it partnered with various organizations including local, ecological and community-oriented private school, Costa Verde International School (CVIS) in educating youth on the plastic recycling process and why its so important.  We also collaborated on additional activities including: a surf clinic for special needs and underprivileged children under the supervision of renowned longboard surfer, Jimmy Gamboa and members of his TheraSURF organization; a community-wide beach cleanup managed by former pro surfer James Pribram of the Eco-Warrier Foundation and members from Project Save Our Surf; and a children’s interactive Reef Day art camp with local artist Treva Dea of Sayulita Art Camps. All events were free and open to the public. In addition, we donated shoes and tee-shirts to locals and event participants. “The Punta Sayulita Classic is a special event for many reasons but one in particular stands out for us,” says Kerry Konrady, OluKai’s marketing director. “There is truly such a massive focus on giveback, and everyone, including the athletes, event organizers and attendees band together to make a difference. We are inspired by the ‘Ohana of the event.” 100% sponsorship dollars went to area Reef Check and to the Punta Sayulita Foundation’s children development programs. For more information about the event visit: http://puntasayulitasurfclassic.com